Biz Bio: Ready to get on with your day at Supercuts

 

Supercuts opened in March. Franchise owners Jodie and Alex Faulds are pictured here at their grand opening along with daughter Allison. Courtesy photo
Supercuts opened in March. Franchise owners Jodie and Alex Faulds are pictured here at their grand opening along with daughter Allison.
Courtesy photo

 

“It’s somewhere between a barbershop and a salon,” says Alex Faulds about what you’ll find at Supercuts which specializes in high-quality haircare services at reasonable rates.

Faulds, along with his wife Jodie, are on a new business venture – owning their first franchise.

So far, it’s going well.

“We felt it was a good way to go,” says Faulds who spent more than two decades in the insurance business before deciding to become a franchise owner joining more than 2,400 locations nationwide including Canada and Puerto Rico.

Targeting primarily a male audience, Supercuts caters to guys who have little tolerance for a long wait but want a classy cut at an affordable price.

Faulds demonstrated their app which lets you check on the nearest location for a Supercuts and how long your wait will be. You can also add your name to the list so by the time you arrive, you’re set to go. It’s all about convenience.

“We liked the idea of a service oriented business…one that is solid and has good value recognition,” says Faulds who chose Culpeper for its family friendly feel.

“Unlike more populated areas, Culpeper feels like it’s a true community,” says Faulds who wants to build on customer loyalty with plenty of repeat clients.

Originally from New England, the Faulds have called Virginia home for nearly 20 years. Opening their business in Culpeper felt right from the start.

“We’ve been impressed with everyone that we’ve worked with to get the place open,” says Faulds who has six employees on staff. “We hired all local…we want them to stay.”

“We’ve been averaging about 200 customers a week,” says Faulds, “with busy weekend volume.”

Located at 563 James Madison Hwy, next to Popeye’s, Faulds notes that 60-70 percent of their clientele is male but services are available for women and children as well. In addition to haircuts, several product lines like Biolage, Paul Mitchell, Redken and American Crew are available for purchase.

“We like the traffic even though we aren’t in a larger shopping center,” says Faulds.

It was all good karma for one Culpeper resident. Tammy Hartman entered her name in their drawing box and was chosen to receive free haircuts for a year. That came after her decision to donate her hair to the Locks for Love non-profit charity.

“Based on that success, we’re going to continue offering this program,” says Faulds, “and you can put your name in the drawing box even if you don’t get a haircut.”

Faulds smiles. Energized by this new business venture which, by the way, includes a hot towel refresher after each cut as a finishing touch, he has plans to open additional franchises in the central Virginia area.

Faulds wants you to look and feel sharp after a visit to Supercuts.

“We’re very pleased…we want folks to give us a try,” says Faulds who appreciates the positive feedback that they’ve received.

Folks have told me, “we’re so glad you opened, we’re delighted you’re here.”

 

 

 

 

 

 

 

About Anita Sherman 145 Articles
Anita Sherman is the editor of the Culpeper Times. You may reach her at anita@culpepertimes.com